brand loyalty

I was applying my moisturiser today and realised I'm a bit of a floozy when it comes to products. There's one of almost every label on the market inside my bathroom cabinet, dressing table or linen closet (where I keep the overflow - that's what happens when you write about beauty!). But there are some brands I hero worship because I know I'm going to love what they do. Here they are:

Moisturiser: Gatineau. Day, night, anti-aging, body, serums, they all work for me no matter what the season. And they smell yummy too. And their facials? Bliss!

Hair: MOP. I love their shampoo and conditioner, and their curl cream works a treat too. But I must admit, I'm now more than a bit partial to the Kevin Murphy Motion Lotion. It defines curls, fights frizz and doesn't give my hair an awful crunchy look a-la Michael Jackson in the Pepsi commercial era.

Lips: Guerlain. Their kiss kiss range is infinitely pashable. I adore the Cherry Shine which is more than a gloss, more than a stain - and with a hint of glitter thrown in. I'm down to the last remnants of mine, which shows how much I love it.

Eyeshadow: Ooh, a tough one. I like my fashion colours, but I need it to go on smoothly and stay. I'm tossing up between Chanel and MAC here - with the odd Dior thrown in too.

Eyeliner: Liquids are easy - you can go cheap and cheerful here - but for the ultimate black pencil, for me, it's Shiseido. Goes on smoothly without pulling, and shapens easily.

Foundation: I love Diorskin, or Chanel for a porcelain finish. I adore Laura Mercier tinted moisturiser in summer for a glow that covers any nasties.

Mascara: For night it's Dior Blackout. Long, lush, thick and not sticky. Daytime I like Napoleon Madame Lash.

Nail Polish: once a season I treat myself to Chanel, but for fashion colours that go on smoothly and last, it's Revlon all the way baby. For pretty on-fashion toes, they've got the hottest colours around.

Blush: Becca creme - no others will do.

Problem solving: adult acne, super-dry patches - all can be solved by Dermalogica. Reliable, effective products with responsible research behind it.

Lipbalm: Propolene. I've lost my rose-scented tube and need to find me another quick smart. I love well-moisturised lips and need a balm I can apply before my lippy. Napoleon's Lip Primer also works a treat though.

Facemask: Palmer's Skin Success Eventone Brightening Facial Mask. This is soooooo cheap and Sooooooooo Good! It actually does what it says and leaves your face looking brighter, skintone more even and feeling daisy-fresh.

Perfume: Daily, I'm a sucker for Lovely by SJP. It's just, lovely! To vamp it up a notch I love me a bit of Tom Ford (who wouldn't?)